Tracking, Attribution and Cookies in Affiliate Marketing

Published on 2025-11-21 on AffiliateCents.com

How Traditional Tracking Works

Historically, affiliate links included tracking parameters and relied on browser cookies to attribute sales or leads back to the correct publisher.

Post-Cookie and Server-Side Tracking

As browsers restrict third-party cookies, more programs are moving to first-party data, server-side tracking and integrations with analytics platforms.

Communicating Tracking Clearly

Affiliate platforms that explain how tracking works, what is measured and how disputes are resolved will attract better partners and larger campaigns.